Automotive SaaS · Automotive & Dealerships
ReconForge
Automotive recon and inventory platform for dealership operations.
The challenge
What the client or product needed to solve.
Dealership recon departments juggle vehicle status across whiteboards, shared spreadsheets, and disconnected vendor tools. Managers lack real-time visibility into recon spend, days-in-pipeline, and margin impact before vehicles hit the front line.
The solution
How PixelNation approached the build.
ReconForge provides a dealership-focused platform for tracking each vehicle through recon stages, assigning team tasks, logging costs, and surfacing margin and timeline data before sales decisions are made.
Features built
Core capabilities delivered in this project.
- Vehicle-level recon pipeline with stage tracking
- Cost logging and margin calculation per unit
- Team boards for detail, mechanical, and photo workflows
- Manager dashboards for pipeline aging and spend totals
- Export-ready reporting for leadership reviews
Screenshots
Visual highlights from the project.
Results
Outcomes and value delivered.
Margin clarity
Leadership can see recon investment against expected front-line margin before pricing decisions.
Team coordination
Replaces scattered updates with a shared workflow board across recon roles.
Dealership fit
Purpose-built for automotive recon—not generic project management software.
Technologies used
Stack and tools behind this project.
- Next.js
- React
- Node.js
- PostgreSQL
- Tailwind CSS
Lessons learned
What this project reinforced about building software that works in the real world.
- Dealership software must match how recon teams actually hand off vehicles between detail, mechanical, and sales prep.
- Cost visibility at the VIN level is more valuable than aggregate monthly reports.
- Simple stage-based pipelines outperform complex ERP-style interfaces for floor teams.
Related projects
More work from the PixelNation portfolio.
SaaS Platform
RepairForge
Repair & Electronics
Repair shop management SaaS for tickets, inventory, and technician workflows.
Dealership Website
DLF Auto Sales
Automotive & Dealerships
Dealership website built for inventory visibility and lead generation.
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