Midwest PixelFest

A convention site has to serve attendees, gamers, cosplayers, guests, vendors, sponsors, and travelers at once. Without clear information architecture, visitors struggle to find schedules, tickets, travel details, guest lineups, and vendor or sponsor paths that match their role.

• Homepage and primary navigation for convention audiences
• Paths for gaming, cosplay, and pop-culture content
• Guest, vendor, and sponsor information sections
• Schedule and travel guidance for attendees
• Ticket and convention information entry points

• Convention websites succeed when audience paths are explicit—attendees, guests, vendors, and sponsors should not compete for the same page real estate.
• Schedule, travel, and tickets are high-intent destinations and need first-class navigation.
• Event sites should lead with experience and clarity rather than dense institutional copy.